Augustów – between the world wars dubbed “The Venice of the North” – is situated in the western part of the Augustowska Forest, in the Augustowsko-Suwalskie Lake District. It is in its very heart, which makes it easy to access numerous attractions of the Podlassia Voivodeship – the Biebrzański and Wigierski National Parks, the Suwalski Landscape Park, the Borecka Forest and the Land of Great Massuria Lakes.

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One of the town’s many attractions are the passenger cruises provided by Żegluga Augustowska (the Augustów Shipping Company). It is one of Poland’s few shipping companies providing cruises for passengers on board the so-called “white fleet”. During the tourist season it serves around 100,000 passengers.